The author developed a business approach to teaching microeconomics. This approach is to look at the insights of microeconomics from the perspective of a prospective business owner. Teacher poses in an initial class session the problem of listing the concerns of a prospective business owner. And then students are required to derive their own business plans. The insights of microeconomics can be brought to the fore by having students develop a business plan, especially if they are required to center attention on specific areas of business plan.

Students must pick a new product, not choose to enter an existing market lines. In their business plans, students should discuss the following:
1. how the demand for the product will be determined, with special emphasis on what will cause these estimations to change;
2. if the business is initially successful, how will new competition alter the business operation?
3. how will government policy affect the operation of the business?
4. what response will be taken if the business is unsuccessful?

The author states that the advantages of the business-plan approach are that it places economic reasoning in a less abstract setting or perhaps what is more accurate, a setting that the students find more immediately relevant. It also motivates students to take more ownership of the educational process. However, students need more guidance in this exercise or they drift away from a focus on microeconomic issues.

Some other prospective problems of this approach that the author has raised:
1. lack of coverage of a wide range of material.
2. students may want to focus on businesses that have an element of a pyramid scheme (e.g. Amway). This type of business is not amenable to teaching the lessons of economics.